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Pay per click affiliate schemes are a popular revenue stream for webmasters who want to “sell” products on their websites without having to manufacture items or hold stock of products bought from others. They are a perfect vehicle for information sites where visitors looking for advice on certain items are highly likely to click on recommended products. If they make a purchase the webmaster or publisher earns a commission.
The hard truth, however, is that on average at least 100 click-throughs are required to generate just one sale and that means traffic levels must be high to make any real money from affiliate commissions.
PPC Affiliate Programs
Pay per click (PPC) affiliatprograms work in a similar way to the Google AdSense program whereby revenue is earned when a visitor clicks on a link to a product or service. An actual sale does not have to be made as the publisher is paid on a “per click” basis. Whilst there are some schemes that actually pay on the first click, the vast majority pay out on what is known as a pay per lead basis.
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